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Indie Rock Hueristics?

Great essay on coolfer about the ridiculousness of SXSW.

My wish for SXSW 2008 is for a trained economist or a consumer behavior expert -- or at least Malcolm Gladwell -- spend four days in Austin examining the competition for attention given scarce resources and even scarcer consumer attention. A marketing researcher would love attending parties at SXSW. The overkill of third-party sponsorships, branding efforts and promotions is a microcosm of American marketing inside a tiny geographical space. An academic take on the week would make for great reading.

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