11.18.2006

Marshall McLuhan on recorded sound via Excerpter

From “Understanding Media” (Routledge Classics, 2001), first published 1964

300: “Just how obliquely the phonograph was at first received is indicated in the observation of John Philip Sousa, the brass-band director and composer. He commented: ‘With the phonograph vocal exercises will be out of vogue! Then what of the national throat? Will it not weaken? What of the national chest? Will it not shrink?’
One fact Sousa had grasped: The phonograph is an extension and amplification of the voice that may well have diminished individual vocal activity, much as the car had reduced pedestrian activity.”

309: “A bried summary of the technological events relating to the phonograph might go this way: /…/
The telephone: speech without walls.
The phonograph: music hall without walls.
The photograph: museum without walls.
The electric light: space without walls.
The movie, radio, and TV: classroom without walls.
Man the food-gatherer reappers incongruously as information-gatherer. In this role, electronic man is no less a nomad than his paleolithic ancestors."

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